Meta ads with a monthly limit

Small Meta ad tests on Instagram, built from ads you approved, inside a monthly limit ai:ing never goes above. Money moves to what sells.

As of November 7, 2026: the ad builder and the limits are built. Connecting your own ad account waits for Meta's review of ai:ing's app. Until then ai:ing gives you each approved ad with a checklist to build it yourself in Meta Ads Manager, step by step.

The limit

You set a monthly limit for each brand. ai:ing refuses any test that could go past what is left of it this month. It never raises a limit, adds an audience or launches a new ad by itself.

Set a limit in your Meta ad account as well. Platforms can spend more than a daily budget on a single day, and their figures arrive late.

Nothing spends without your yes

An ad comes to you as a card that shows the budget, such as "Start ad, up to €35", and asks once more before it starts.

How a test is built

  • One test changes one thing, with a pause rule and a rule for when it has won, stated before it starts.
  • It is built paused, and each part is checked with Meta's own validation before it is created.
  • Every Meta feature that rewrites the text or changes the pictures is switched off by name, so the ad shows exactly what you approved.
  • Adults only (18 and over, or your product's own age), only the countries you chose, no detailed targeting.
  • Your company is named as the ad's beneficiary and payer, as EU rules require.
  • Shown in Instagram's feed, Stories and Reels.

While it runs

Under rules you sign once:

  • An ad that misses its pause rule is paused.
  • Once a day, a fifth of the daily amount moves from the approved ad with the dearest result to the one with the cheapest, never above your limit.
  • All of a brand's ads stop if an ad spends more than twice its daily amount in a day, if Meta rejects or flags an ad, or if five complaints or reaction reports arrive in comments within six hours.

Every night each live ad is read back from Meta. One that differs from what you approved is paused, and you are told.

What it costs

4% of what the ads ai:ing runs spend, charged monthly. Meta charges the spend itself to you. All prices.

Not yet

TikTok ads aren't offered to customers yet. Google ads aren't offered.

Read next

€3 a month for each brand.

Paid once a year, so €36. You add your own AI key, and that provider bills you. If ai:ing runs your ads, it takes 4% of what they spend.

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